What can small businesses do to optimize their search engine ranking? In Worth A Minute, Niki Fielding, CEO of Digital Brand Expressions, offers advice. (Aug. 27).
Join the Search engine discussion. Search the Spider seeks to provide you with search results from all over the Internet. Search the Spider is more of a resource center than a search engine, since it contains all sorts of information that you would normally not find unless you performed a search for a specific term. So whether you are looking for information on SEO, or just trying to find people, Search the Spider is here to help.
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Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via "natural" search results. Typically the earlier a site appears in the search results list the more visitors it will receive from the search engine. SEO may target different kinds of search including image search local search and industry-specific vertical search engines.
As an Internet marketing strategy SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym "SEO" can also refer to "search engine optimizers" a term adopted by an industry of consultants who carry out optimization projects on behalf of clients and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs menus content management systems and shopping carts that are easy to optimize.
Another class of techniques known as black hat SEO or Spamdexing use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
